The Specialized ‘Made In Racing’ Experience

2023 UCI World Championships, Glasgow Scotland


Join Us!


As the world’s greatest cyclists assemble to contest the rainbow stripes, join Specialized to immerse yourself in the innovation and technology that helps these riders win.


From the iconic bikes of our past champions to the technology driving the future of cycling, join us to watch the races and get a once in a lifetime opportunity to experience Specialized’s Innovate or Die philosophy.


We promise, you’ll be blown away.


August 6th to 13th, 2023 City Halls & Old Fruitmarket, 100 Candleriggs, Glasgow Open Daily from 10:00 to 16:00


World Championship Celebrations

Athlete Signings

August 6th, 15:00 - 17:00 - Specialized Gravity Team, including Loic Bruni, Finn Iles, and Jordan Williams

August 7th, 16:00 to 17:00 - Peter Sagan and Remco Evenepoel

August 11th, TBD - Demi Vollering, Lotte Kopecky, and Team SD Worx


Special Extended Event Hours


August 6th

Men’s Elite Road Race Viewing

Open from 10:00 to 20:00

August 11th

Cycling Club Night

Open from 10:00 to 18:00

August 13th

Women’s Elite Road Race Viewing

Open 10:00 to 20:00



Race Viewing

Made in Racing Museum

Win Tunnel Experience



Follow @iamspecialized for more details on special events and rider celebrations all week.