PRIME
For Your Best Day
Prime cycling apparel enhances the ride experience with product that is refined—every detail considered for performance and elegant style. The product is built inside out for comfort and function that elevates your ride. From the fit to the fabrics to every tiny detail, the Prime Collection is considered, balanced, refined, and timeless.
PRIME
For Your Best Day
Prime cycling apparel enhances the ride experience with product that is refined—every detail considered for performance and elegant style. The product is built inside out for comfort and function that elevates your ride. From the fit to the fabrics to every tiny detail, the Prime Collection is considered, balanced, refined, and timeless.
“Cycling is a real opportunity for me to disconnect from reality and escape for a short period of time.”
- Ed Ma
“Although understated in design, the apparel feels comfortable and sympathetic to my movement while riding.”
- Dominique Powers
Elevated Cycling Apparel
Discover all the Prime cycling apparel for men and women and gear up for your best day.