The History of Compliance Without Compromise
Smoother is Faster
It’s a simple concept. The smoother you are on the bike – stable in the saddle, confident at the bars – the faster you can ride. This is true in the mountains, it’s true on the cobbles, it’s true on rough road and gravel. But Smoother is only faster when that compliance is delivered with efficient power transfer and precise handling. We’ve been chasing it for decades with innovation after innovation.
The History of Compliance Without Compromise
Smoother is Faster
It’s a simple concept. The smoother you are on the bike – stable in the saddle, confident at the bars – the faster you can ride. This is true in the mountains, it’s true on the cobbles, it’s true on rough road and gravel. But Smoother is only faster when that compliance is delivered with efficient power transfer and precise handling. We’ve been chasing it for decades with innovation after innovation.
![article-image](/medias/02-SIF-StoryPage-880x1320.jpg?context=bWFzdGVyfGltYWdlc3wxMTQ2NzM0fGltYWdlL2pwZWd8YUdJMkwyaGhaUzg1TmpjNE5ESTBNemMxTXpJMkx6QXlYMU5KUmw5VGRHOXllVkJoWjJWZk9EZ3dlREV6TWpBdWFuQm58OTlkODAyMmNhZWIxZGMxMzFhNzRmMzZhZGIzMDZjZjc2NjExMjRiMTU5YTNmMjJlYzI3OWYwYjM5ZjIzOWVjNA)
1992
The Original Future Shock
![article-image](/medias/03-SIF-StoryPage-1320x880.jpg?context=bWFzdGVyfGltYWdlc3w3ODk5OTZ8aW1hZ2UvanBlZ3xhREJtTDJoaFl5ODVOamM0TkRJME5EQTRNRGswTHpBelgxTkpSbDlUZEc5eWVWQmhaMlZmTVRNeU1IZzRPREF1YW5Cbnw1ZjI4MTUzMGEyNzIzMDIzZjhmODA3NjZjYTRiOThhZjFkM2FlN2IzZTAzNDRjY2RmOGVhNDg0NjQyODBhZjhh)
1993
The S-Works FSR
![article-image](/medias/04-SIF-StoryPage-1320x880.jpg?context=bWFzdGVyfGltYWdlc3w2NjQ0NDZ8aW1hZ2UvanBlZ3xhR0UzTDJoaE9DODVOamM0TkRJME5UQTJNems0THpBMFgxTkpSbDlUZEc5eWVWQmhaMlZmTVRNeU1IZzRPREF1YW5CbnxmMDc5YWE4NWFhN2JlYjQ2NzRhMTFmNzcyNmRhMDk3OTM3ZDkzNGM0OTczMTcxYjU5ZGFmYjE2YzlhMjZlMTdh)
2002
The Brain
![article-image](/medias/05-SIF-StoryPage-1320x880.jpg?context=bWFzdGVyfGltYWdlc3wxMTYxNDUxfGltYWdlL2pwZWd8YUdVMkwyaGhOeTg1TmpjNE5ESTBOVGN4T1RNMEx6QTFYMU5KUmw5VGRHOXllVkJoWjJWZk1UTXlNSGc0T0RBdWFuQm58MzI3MGU1ODI0ZTAwZjcyMWFjZGQ2YTQ3ZDQ4MDZjMmYwMjI3MjllZDE4ODc5ZDA2NDE2YTlmYjU3ZmUyZjUwYg)
2005
The Roubaix Debuts
![article-image](/medias/06-SIF-StoryPage-1320x880.jpg?context=bWFzdGVyfGltYWdlc3w4OTk2NTJ8aW1hZ2UvanBlZ3xhRFJsTDJoaFlpODVOamM0TkRJME5EY3pOak13THpBMlgxTkpSbDlUZEc5eWVWQmhaMlZmTVRNeU1IZzRPREF1YW5Cbnw0Njc5ZDZhZmRjZjc5MDhkZjc4NGZhYTY2ZjNhYzQ5OWYzMDkzNjYxYzY4OGRlYzRiYTMyOTg3NjFhOTJiN2Qy)
2012
The S-Works Turbo 24mm
![article-image](/medias/07-SIF-StoryPage-1320x880.jpg?context=bWFzdGVyfGltYWdlc3w4Njk3MzV8aW1hZ2UvanBlZ3xhR1U0TDJoaE5DODVOamM0TkRJME5qTTNORGN3THpBM1gxTkpSbDlUZEc5eWVWQmhaMlZmTVRNeU1IZzRPREF1YW5CbnwzN2ZmNjUzZmQ0ZTc1OTAxYjgzNDIxZDY0Yzc2ZjU2MWY5ZDJmNTY4NzY4MGVhMTBiNDhlYjgwMGY4NWQzODE5)
2016
Future Shock
![article-image](/medias/08-SIF-StoryPage-1320x880.jpg?context=bWFzdGVyfGltYWdlc3w3Nzc0OTh8aW1hZ2UvanBlZ3xhRE5tTDJoaE5TODVOamM0TkRJME5qQTBOekF5THpBNFgxTkpSbDlUZEc5eWVWQmhaMlZmTVRNeU1IZzRPREF1YW5CbnwzM2UyMjc3NWZlMDcxMDI5YWRiMTcxMDM1Y2RjYmRjOGEwN2ZjMzViZmU0NTJmOGFhODA5YmJlY2JhOWM5YWUx)