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    About

    Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.

    Innovation

    Innovate or Die. Three words behind every design decision we make.

    Stories

    Bikes are part of a greater culture with tremendous stories. This is where you'll find them.

    Sustainability

    We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

    Retül

    Helping riders make data-driven decisions to improve the ride.

    Outride

    The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.

      • ABOUT
      • INNOVATION
      • STORIES
      • SUSTAINABILITY
      • RETÜL
      • OUTRIDE

      About

      Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.

      Innovation

      Innovate or Die. Three words behind every design decision we make.

      Stories

      Bikes are part of a greater culture with tremendous stories. This is where you'll find them.

      Sustainability

      We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

      Retül

      Helping riders make data-driven decisions to improve the ride.

      Outride

      The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.

    World Champion Apparel

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    TARMAC SL7 FRAMESETS AVAILABLE

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    S-Works Ares

    One Second Makes All the Difference

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    AETHOS PRO MODELS ARE READY

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    LAST WEEK'S BEST-SELLER

    S-Works Ares Road Shoes
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    S-Works Ares Road Shoes S-Works Ares Road Shoes ¥3,190.00
    S-Works Ares Road Shoes S-Works Ares Road Shoes ¥3,190.00
    Turbo Cotton Hell of The North
    Turbo Cotton Hell of The North
    Turbo Cotton Hell of The North Turbo Cotton Hell of The North ¥590.00
    Turbo Cotton Hell of The North Turbo Cotton Hell of The North ¥590.00
    Turbo Cotton Hell of The North Turbo Cotton Hell of The North ¥590.00
    Diverge Sport Carbon
    Diverge Sport Carbon
    Diverge Sport Carbon Diverge Sport Carbon ¥19,990.00
    Diverge Sport Carbon Diverge Sport Carbon ¥19,990.00
    Diverge Sport Carbon Diverge Sport Carbon ¥19,990.00
    Turbo Cotton
    Turbo Cotton
    Turbo Cotton Turbo Cotton ¥590.00
    Turbo Cotton Turbo Cotton ¥590.00
    Turbo Cotton Turbo Cotton ¥590.00

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