WORTH it

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long relationships, rise to meet challenges, and discover who we are and what we're capable of. Find inspirations, and stories of women and their Worth It moments, here.

WORTH it

We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long relationships, rise to meet challenges, and discover who we are and what we're capable of. Find inspirations, and stories of women and their Worth It moments, here.

WORTH IT

NEW KID ON THE BLOCK

New to cycling? Find events, sharpen your skills, and discover what you’re capable of, here.

WORTH IT

NEW KID ON THE BLOCK

New to cycling? Find events, sharpen your skills, and discover what you’re capable of, here.

WORTH IT

WILL DO

What goal will you crush this year? Get some suggestions, declare your goal, and let’s go!

WORTH IT

WILL DO

What goal will you crush this year? Get some suggestions, declare your goal, and let’s go!

RUBY ISAAC

The Littlest Ambassador

She may be small but she sure dreams big. Meet Ruby Isaac—a true gutsy girl.

WORTH IT

Share Your Relentless Spirit

Bikes are our partners on the road—read the adventures of a girl and her Tarmac.

WORTH IT

What Makes it Worth It to You?

Share your thoughts on Facebook

WORTH IT

Thank You, Mom

You may not feel heroic, but we think you’re super, Mom. Happy Mother’s Day.


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AMBASSADORS

Make Your World a Little Smaller

This year, we're surrounding ourselves with motivated women on bikes, and they're here to help motivate you. Feel inspired. Meet new riders in your area. Get out on a group ride led by women in your community. 2018 is the year you do the damn thing, and the first step is finding your local Specialized Women's Ambassador.
Youtube

Worth it: A Manifesto for the Not-Quite-Sure

Some days you are the exact version of who you want to be—strong and fearless, and ready to take on the world. You go, girl! But then there are the days when you wake up and go, “Ugh. Why bother?” Maybe you aren’t feeling it that day? Maybe you’re just tired and fed up, or maybe you’re just looking for something to give you a little nudge out the door? "Worth it: A manifesto for the not-quite-sure” was made for those days. Think of it as a mini-pep talk, designed to encourage and inspire you to keep at it. We hope you use the motivational morsels held within it to keep on riding, challenging, and connecting—to find your Worth It moments, every day.

Youtube

Worth it: A Manifesto for the Not-Quite-Sure

Some days you are the exact version of who you want to be—strong and fearless, and ready to take on the world. You go, girl! But then there are the days when you wake up and go, “Ugh. Why bother?” Maybe you aren’t feeling it that day? Maybe you’re just tired and fed up, or maybe you’re just looking for something to give you a little nudge out the door? "Worth it: A manifesto for the not-quite-sure” was made for those days. Think of it as a mini-pep talk, designed to encourage and inspire you to keep at it. We hope you use the motivational morsels held within it to keep on riding, challenging, and connecting—to find your Worth It moments, every day.

WORTH IT

A Manifesto for the Not-Quite-Sure

Some days you are the exact version of who you want to be—strong and fearless, and ready to take on the world. You go, girl! But then there are the days when you wake up and go, “Ugh. Why bother?” Maybe you aren’t feeling it that day? Maybe you’re just tired and fed up, or maybe you’re just looking for something to give you a little nudge out the door? "Worth it: A manifesto for the not-quite-sure” was made for those days.


Think of it as a mini-pep talk, designed to encourage and inspire you to keep at it. We hope you use the motivational morsels held within it to keep on riding, challenging, and connecting—to find your Worth It moments, every day.